We’ve often come across articles discussing “ikigai” or the reason for living, which suggests finding the intersection of three circles:
- What we love
- What we are good at
- What people pay for
If we can find the intersection of these three things, we can have a job that we enjoy and excel at.
Embracing the Fourth Circle
However, someone proposed that, if possible, we should also seek the fourth circle, which is “something no one else can do.”
The combination becomes:
- What we love
- What we are good at
- What people pay for
- What no one else can
When we find the intersection of these four circles, we no longer have to compete with anyone because we possess a unique skill or offering.
Don’t Be the Best, Be the Only
The phrase “Don’t Be The Best, Be The Only” captures this concept. While it may not be easy to achieve, it should be the direction we strive for. This approach can take us from the crowded, competitive “red ocean” to the open, uncontested “blue ocean.”
Instead of focusing on being number one among many competitors, we should aim to be the only one providing a particular product, service, or skill.
Conclusion
Don’t be number one; embrace the idea of being the only one. By combining what we love, what we are good at, what people are willing to pay for, and what no one else can do, we create a unique position for ourselves. While it may require effort and determination, it is a path that sets us apart and leads to a less competitive market.